From MVP to “MLP” (Minimum Lovable Product)—Building What Your Customers Care About

Video

About the Talk

As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building. They care about what they’re building, doing, or feeling. In this talk, we explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.

What You’ll Learn

• Why it’s important to focus on your customers’ needs when building out your product towards desired outcomes.
• A product design framework that helps startups build better products for their customers.

This Talk is Designed For

Entrepreneurs, startups, small and medium-sized businesses

About the Presenter

Jake Levirne is the Sr. Director of Product for Developer Experience at DigitalOcean. He loves working with startups and helping build products that are simple, intuitive, and that get the job done. His personal mission is to help more people realize they can build anything they want.